Web Site Performance Firm

Nedstat and WatchMouse start partnership (2008-04-14)

Online marketing and technical performance in one dashboard

Amsterdam, 14 April 2008 – Nedstat and WatchMouse announce a strategic partnership that brings together online marketing intelligence and technical performance. The new integration allows marketeers and technical managers to always have the same real-time view of the technical status of their online business activities. This makes it possible to react instantly when for instance decreasing online business has a technical cause.

The performance reports of WatchMouse have been seamlessly integrated in Sitestat and can be added easily to any online marketing dashboard. Marketeers now view the same technical site performance data as their technical colleagues, making communication between these disciplines within organisations much more efficient.

Michael Kinsbergen, CEO Nedstat. “The website is principally a marketing and communication channel and therefore the domain of marketeers. But it is also a technical channel so technical management plays an essential role as well. The Sitestat-WatchMouse connection has made the communication between both stakeholders much more direct and easy.”

Stan van de Burgt, WatchMouse CEO, says: “By measuring from different locations on the Internet, we can give a clear view of how the performance of a website is experienced by the visitor. Research has shown that visitors already leave after a waiting period of 4 seconds. The Nedstat and WatchMouse measurements are perfectly complementary in giving insight in the relationship between performance and visitor behaviour.”

The Sitestat-WatchMouse integration is directly available to all joint customers of Sitestat and WatchMouse.

About Nedstat

Nedstat is European leader in website analytics. The products and services enable companies to improve the effectiveness and profitability of their online communication and business.

Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines. Products are easy to use, reports are clear and fast to access, customization is easy and services and support are personal and high quality.

Nedstat employs 180 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.
The client list includes many renowned and internationally operating organizations like ASICS Europe, Electrabel, Ernst & Young, KarstadtQuelle, Renault, Panasonic and Wolters Kluwer. Also, numerous government and not-for-profit organizations have benefited from Nedstat's expertise in delivering reports on users’ behaviour online.
Key accreditations by Europe’s leading independent web-standards organizations, such as ABC electronic and OJD, ensure that customers’ metrics are in full compliance with leading industry standards.

About WatchMouse

Accurate and independent monitoring of website performance enables businesses to address load time and many other potential user experience issues which might not be apparent when conducting in-house or single point monitoring.

WatchMouse's global infrastructure provides its customers with peace of mind that their site has been tested from the user's perspective, and external to the organization. As industry leaders in website performance monitoring, WatchMouse offers customers a web-based service with features such as SMS/email alerting and extensive reporting.

Many of the world's lead brands depend on WatchMouse to monitor their sites, providing independent confirmation of both in-house and suppliers' website performance.

For more information about Nedstat or WatchMouse, please visit www.nedstat.com or www.watchmouse.com.

WatchMouse Urges AdWords Advertisers To Act Swiftly To Avoid Costly Mistakes (2008-04-08)

Utrecht, The Netherlands, 12th March 2008, Research has long confirmed that slow websites drive away potential customers. As Google announces changes to the way they score their immensely popular AdWords, it also appears that sites with slow landing pages create issues for online advertising.

Google will soon incorporate landing page load time (the amount of time it takes for a page to show after a user clicks an ad) as an additional factor in determining a site’s ‘quality score.’ Google says they are making this change as “users value ads that bring them to the information they want as efficiently as possible.” Experts warn that failure to demonstrate a fast load time will result in your keywords getting a lower quality score and higher minimum bids.

A post by Google on the WebMasterWorld blog indicates that the new scoring method will be announced shortly, "now that the (landing) page load time initiative has been mentioned in this and other public forums, the Inside AdWords blog post is likely to be posted sooner rather than later - perhaps as early as this week".

The impact of the new AdWords scoring method will be financial. WatchMouse CTO, Mark Pors, advised "when Google introduces the new scoring method, AdWords with slow landing pages will cost more. Slow landing pages will be listed below their faster competitors, thus increasing the cost-per-click (CPC) to get a higher position, or substantially lowering the number of customers visiting the site, as studies show that the top few AdWords obtain the vast majority of the traffic volume". Pors suggested “businesses should do everything possible to prevent a low Google 'quality score' and do so as soon as possible, as the AdWord system will only re-evaluate landing pages on a monthly basis”.

Measuring web site performance, however, is not a straightforward exercise, as many factors influence it. Pors urges Google AdWords customers to “avoid costly mistakes and have independent website monitoring set up to continuously measure load time from different locations worldwide. Once a business has accurate statistics, it can make necessary changes well in advance of Google’s new ’Quality Score’ launch date, and keep a close eye on it after that”.

About WatchMouse

Accurate and independent monitoring of website performance enables businesses to address load time and many other potential user experience issues which might not be apparent when conducting in-house or single point monitoring. WatchMouse’s global infrastructure provides its customers with peace of mind that their site has been tested from the user’s perspective, and external to the organization. As industry leader in website performance monitoring, WatchMouse offers customers a web-based service with features such as SMS/email alerting and extensive reporting. Many of the world’s lead brands depend on WatchMouse to monitor their sites, providing independent confirmation of both in-house and suppliers’ website performance.

Ranking of EURO 2008 nations' sports sites - France the online winner! (2008-06-23)

Utrecht, the Netherlands, 19th June 2008 - WatchMouse, a leader in website performance monitoring, monitored the most popular sports sites, belonging to each of the Euro 2008 nations. Combining the errors, speed (load time) and availability measurements, WatchMouse calculated a Site Performance Index (SPI) for each of the sites, to reveal that the nations with the best sports sites are France, Spain and the Netherlands. Sports enthusiasts in Turkey may be disappointed by confirmation that their nation’s favorite sports site ranks as the worst, largely due to long load times.

WatchMouse’s monitoring stations tried to access the homepage of each nations' favorite sports site every five minutes. With no errors, 100% availability and a load time of less than 4 seconds, France's www.lequipe.fr ranked as the best sports site with an enviably low SPI of 203, while Spain's www.marca.com narrowly took second place over the Dutch www.vi.nl. Of the 16 monitored sites, only Turkey’s spor.ekolay.net and Austrian’s www.krone.at/sport were found to have 'serious user issues'.

WatchMouse CTO, Mark Pors said, “We're very pleased to find that many of the Euro 2008 nations have sports sites that function really well. We hope that as we continue monitoring, we'll see Turkey's national sports site improve as dramatically as their game did on Sunday!"

    Euro 2008 Sport Sites League Table:

    Rank              Country Site                              SPI

    1. France          http://www.lequipe.fr                    203

    2. Spain           http://www.marca.com                     478

    3. Netherlands     http://www.vi.nl                         488

    4. Croatia         http://sportskenovosti.hr                653

    5. Germany         http://www.sportbild.de                  657

    6. Italy           http://www.gazzetta.it                   767

    7. Switzerland     http://www.blink.ch/sport                785

    8. Czech Republic  http://www.sportovninoviny.cz            838

    9. Greece          http://www.sport24.gr                   1000

    10. Sweden         http://www.aftonbladet.se/sportbladet   1051

    11. Poland         http://www.sport.pl                     1169

    12. Russia         http://www.russiatoday.ru/sports        1275

    13. Portugal       http://www.abola.pt                     1214

    14. Romania        http://www.gsp.ro                       1486

    15. Austria        http://www.krone.at/sport               2041

    16. Turkey         http://spor.ekolay.net                  2796

Since monitoring started on 11 June 2008, one of WatchMouse’s monitoring stations has tried to access the homepage of each of the 16 sites, every five minutes. Sites are expected to download within 4 seconds without any errors. Combining the errors, speed (load time) and availability measurements, WatchMouse calculated a SPI for each of the sites. An SPI of less than 1,000 represents a ‘well performing’ site, 1,001 - 1,999 is regarded as ‘acceptable’, while a score of above 2,000 represents a site with ‘serious user issues’.

A complete overview of the Euro2008 monitoring results can be found at: http://www.watchmouse.com/SPI/2008/performance_EURO08_sites.php

About WatchMouse

Companies can easily monitor the performance of their web sites using WatchMouse's monitoring service. WatchMouse has thousands of customers in over 70 countries and checks from 25+ locations and networks worldwide (see www.watchmouse.com/)

Contact: Mark Pors, mark@watchmouse.com, +31302522400

WatchMouse Launches API-status.com (2010-01-20)

New Site Monitors and Measures Uptime of 26 Popular API and Cloud Services Websites; Report Reveals Amazon, Google and Yahoo Among the Best and Vimeo, foursquare and Yammer Among the Worst Performers

WatchMouse, a global industry leader in self-service website and application performance monitoring, announced the launch today of API-status.com, a new dedicated website for monitoring and measuring the real time availability and performance of the public APIs of 26 heavily trafficked, popular “cloud computing” mega web services including: Google Search, Google Maps, Bing, Facebook, Twitter, SalesForce, YouTube, Amazon, eBay, PayPal, Wikipedia and others.

API-status.com does a call and check for a valid result on each of the APIs, and if the result is wrong or is received after four seconds, it is noted as an error and unavailable. The percentage of availability or uptime is based on the number of errors reported; details on API-status.com include a seven-day history along with a 24-hour glance and performance indication by country.

"Nearly all websites nowadays include information from outside sources such as maps or social media feeds. It impacts millions of websites worldwide if these services and systems are slow or down and can invoke a global domino effect of breakages and slowness," states Mark Pors, CTO and co-founder of WatchMouse. "The four-second limit on the response time may seem strict, but it is actually a long time, especially when the (mash-up) sites need to do multiple API calls to present a complete page to the visitor."

According to a recent report produced by Forrester Research and Akamai, two seconds was revealed as the new threshold of acceptability for e-commerce web page response times.

30-Day Report Card and Methodology

WatchMouse monitored the availability of 26 API/cloud web services during the period of December 16, 2009 to January 16, 2010. The results found that Yammer API had the lowest availability with 96.06 percent uptime and Amazon, Google Maps, Google Search, last.fm, and Yahoo Maps with the highest availability with 100 percent uptime. In accordance with industry standards, availability of greater than or equal to 99.9 percent is regarded as "good" while anything below 99 percent is regarded as "poor" site uptime. The methodology for testing the sites includes one simple API call and check for a valid result. This typically means an authentication action for most APIs, including a login, followed by a search or listing action, plus a check of the expected result action. The expected result can immediately return as an error or if the expected result action is reported after four seconds, it is also logged as an error. These errors are used to create the percentage of availability or uptime for each of the sites. Each site is checked in real time using the WatchMouse Public Status Pages tool, which can be used to measure and report the availability of any public website. Companies use the tool, which is hosted on the Amazon platform to inform customers and report publicly on the status of their services.

Click here to read the full report of all 26 website services uptime or visit www.API-status.com for real time status and statistical data on each website.

About APIs

An application programming interface (API) is a set of data structures, protocols, routines and tools for accessing a web-based software application. The practice of publishing APIs allows web communities to create an open architecture for sharing content and data between communities and applications. Content that is created in one place can then be dynamically retreived, posted and/or updated in multiple locations on the Web.

About WatchMouse

Founded in 2002, WatchMouse is a global industry leader in self-service website and application performance monitoring. WatchMouse product tests the behavior and availability of websites, services and applications utilizing an infrastructure that includes 42 worldwide remote monitoring stations in 26 countries. Advanced remote monitoring helps eliminate website downtime, allows issues to be identified and resolved quickly and guarantees peace of mind that your website has been thoroughly and externally tested from the user’s perspective. WatchMouse’s web-based products are easily deployed and offer many features including: extensive reporting tools, root cause analysis, automated email and text/SMS alerts. WatchMouse supports Philips, ING, VeriSign and other leading global companies who depend on WatchMouse to provide independent confirmation of both in-house and suppliers’ website performance. WatchMouse is a privately held company headquartered in Utrecht, The Netherlands. Learn more at http://www.watchmouse.com.

WatchMouse's Website Performance Benchmark enables us... (2010-01-13)

WatchMouse's Website Performance Benchmark enables us to confirm on behalf of our clients, any suspected access issues in addition to showing the overall performance compared to the benchmark in our client's sector.

Managing Director, Red Dog Communications

Website performance is the key to customer satisfaction (2007-06-27)

How often have you typed in the Google URL and received a page that will not load? I am willing to bet that this is a rare occurrence. Despite its busy traffic, Google is a textbook example of a web site that has almost perfect performance and therefore serves a great number of satisfied customers. The market share of the search engine is a resounding confirmation of this. You are assisted quickly, so you come back sooner. Research conducted by JupiterResearch has revealed that visitors to a site only have 4 seconds of patience. If the site has not been loaded by that time, they leave. Error messages also prompt potential customers to go to the competition.

Why do organisations still devote so little attention to the effective availability of their site? Performance is the key to satisfied customers. For many companies, their web site is the face of the organisation. Consumers and also business users of the Internet use the wealth of information on the web to compare purchasing options. It is of immeasurable importance that they are also actually able to find what they are looking for. If this is not possible at one company, competitors are straining at the leash to offer their services through a correctly functioning site.

Coming back to the praise that we had for Google, we see that the search engine has made significant investments in the availability of its web site. The page is run by several machines at various sites. If one crashes there are enough back-up servers that can take over the traffic flows to guarantee optimum performance. In addition, the search machine invests a great deal of time and money in the right hardware and people. Although the site has a difficult task – searching through an index of billions of documents – it is almost always available and loads fast.

The actual site is unspectacular in construction. This applies to the majority of sites with a high level of availability. Simple sites such as the news site NU.nl are almost always easy to access. Nevertheless, it is not only the layout of the site that determines how the web page performs. Too many photos, long symbols and frills make web sites slower to respond. The fact that the ‘back end’ of the site is not efficiently programmed also contributes to longer loading times. Frequent consultation of background databases is also detrimental to the speed of the page.

Where it often goes wrong is when different people are working on a site, thereby disturbing the links between the various elements. The different parts of the site will work correctly, but the site as a whole will fail to perform. This means long waiting times for people who want to use the services of a company.

Service providers at the upper end of the market are becoming increasingly aware of this. The contracts that they use frequently include a service level agreement (SLA) for the part for which they are responsible. Nevertheless, they regularly make mistakes due to the fact that the promised performance is not subsequently verified (by an independent party). Although it is now essentially part of the contract, there is insufficient actual verification. Ideally, web site performance should become a permanent component of a contract. In addition, clear internal agreements must be made on who has final responsibility for the efficient loading and availability of a site.

Regular testing is also essential for the facilitation of good availability. This will prevent a great deal of errors, keeping the site up and running at crucial times. The storm that blew over the Netherlands at the end of January was a good opportunity to see which sites were prepared for extreme loads and which were not. The site of the Dutch weather institute, KNMI, was almost unreachable, while some logical thought could have protected them from this eventuality. If you know that a major storm is heading towards the country you can be sure that people will search for information on the weather and roads on the Internet. Sites such as those of KLM and Schiphol were also unreachable, while the specially created site Crisis.nl, which had been kept as simple as possible, was able to serve a large number of people.

Including ‘stress tests’ in a SLA or conducting them regularly in-house is therefore to be recommended. Companies can easily take control by ensuring that their service provider executes this type of test or by putting their own site under pressure. This is the best method of checking whether your web site can handle a sudden increase in visitor numbers. It is also good to know whether the servers on which your site is running actually ensure that your page is always available and loads correctly. For companies, it is crucial to see when they are off air. This can save them a large amount of money every year and will also reduce the number of irritated visitors to the site. This is how you keep customers satisfied and keep the company running.

Mark Pors
Chief Technology Officer at WatchMouse

WatchMouse provides site performance monitoring and stress test services

Facebook tops one list of 'slow and inaccessible' social networks (2010-01-13)

On Thursday, Web site-monitoring firm WatchMouse released the results of a study about the performance of 104 social-media sites--social networks, blogging communities, bookmarking sites, and the like--and boldly deemed them to be overall "slow and inaccessible."