Nedstat and WatchMouse start partnership (2008-04-14)
Online marketing and technical performance in one dashboard
Amsterdam, 14 April 2008 – Nedstat and WatchMouse announce a strategic partnership that brings together online marketing intelligence and technical performance. The new integration allows marketeers and technical managers to always have the same real-time view of the technical status of their online business activities. This makes it possible to react instantly when for instance decreasing online business has a technical cause.
The performance reports of WatchMouse have been seamlessly integrated in Sitestat and can be added easily to any online marketing dashboard. Marketeers now view the same technical site performance data as their technical colleagues, making communication between these disciplines within organisations much more efficient.
Michael Kinsbergen, CEO Nedstat. “The website is principally a marketing and communication channel and therefore the domain of marketeers. But it is also a technical channel so technical management plays an essential role as well. The Sitestat-WatchMouse connection has made the communication between both stakeholders much more direct and easy.”
Stan van de Burgt, WatchMouse CEO, says: “By measuring from different locations on the Internet, we can give a clear view of how the performance of a website is experienced by the visitor. Research has shown that visitors already leave after a waiting period of 4 seconds. The Nedstat and WatchMouse measurements are perfectly complementary in giving insight in the relationship between performance and visitor behaviour.”
The Sitestat-WatchMouse integration is directly available to all joint customers of Sitestat and WatchMouse.
About Nedstat
Nedstat is European leader in website analytics.
The products and services enable companies to improve the effectiveness and profitability of their online communication and business.
Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines. Products are easy to use, reports are clear and fast to access, customization is easy and services and support are personal and high quality.
Nedstat employs 180 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.
The client list includes many renowned and internationally operating organizations like ASICS Europe, Electrabel, Ernst & Young, KarstadtQuelle, Renault, Panasonic and Wolters Kluwer. Also, numerous government and not-for-profit organizations have benefited from Nedstat's expertise in delivering reports on users’ behaviour online.
Key accreditations by Europe’s leading independent web-standards organizations, such as ABC electronic and OJD, ensure that customers’ metrics are in full compliance with leading industry standards.
About WatchMouse
Accurate and independent monitoring of website performance enables businesses to address load time and many other potential user experience issues which might not be apparent when conducting in-house or single point monitoring.
WatchMouse's global infrastructure provides its customers with peace of mind that their site has been tested from the user's perspective, and external to the organization. As industry leaders in website performance monitoring, WatchMouse offers customers a web-based service with features such as SMS/email alerting and extensive reporting.
Many of the world's lead brands depend on WatchMouse to monitor their sites, providing independent confirmation of both in-house and suppliers' website performance.
For more information about Nedstat or WatchMouse, please visit www.nedstat.com or www.watchmouse.com.
WatchMouse Urges AdWords Advertisers To Act Swiftly To Avoid Costly Mistakes (2008-04-08)
Utrecht, The Netherlands, 12th March 2008,
Research has long confirmed that slow websites drive away potential customers. As Google announces changes to the way they score their immensely popular AdWords, it also appears that sites with slow landing pages create issues for online advertising.
Google will soon incorporate landing page load time (the amount of time it takes for a page to show after a user clicks an ad) as an additional factor in determining a site’s ‘quality score.’ Google says they are making this change as “users value ads that bring them to the information they want as efficiently as possible.” Experts warn that failure to demonstrate a fast load time will result in your keywords getting a lower quality score and higher minimum bids.
A post by Google on the WebMasterWorld blog indicates that the new scoring method will be announced shortly, "now that the (landing) page load time initiative has been mentioned in this and other public forums, the Inside AdWords blog post is likely to be posted sooner rather than later - perhaps as early as this week".
The impact of the new AdWords scoring method will be financial. WatchMouse CTO, Mark Pors, advised "when Google introduces the new scoring method, AdWords with slow landing pages will cost more. Slow landing pages will be listed below their faster competitors, thus increasing the cost-per-click (CPC) to get a higher position, or substantially lowering the number of customers visiting the site, as studies show that the top few AdWords obtain the vast majority of the traffic volume". Pors suggested “businesses should do everything possible to prevent a low Google 'quality score' and do so as soon as possible, as the AdWord system will only re-evaluate landing pages on a monthly basis”.
Measuring web site performance, however, is not a straightforward exercise, as many factors influence it. Pors urges Google AdWords customers to “avoid costly mistakes and have independent website monitoring set up to continuously measure load time from different locations worldwide. Once a business has accurate statistics, it can make necessary changes well in advance of Google’s new ’Quality Score’ launch date, and keep a close eye on it after that”.
About WatchMouse
Accurate and independent monitoring of website performance enables businesses to address load time and many other potential user experience issues which might not be apparent when conducting in-house or single point monitoring. WatchMouse’s global infrastructure provides its customers with peace of mind that their site has been tested from the user’s perspective, and external to the organization. As industry leader in website performance monitoring, WatchMouse offers customers a web-based service with features such as SMS/email alerting and extensive reporting. Many of the world’s lead brands depend on WatchMouse to monitor their sites, providing independent confirmation of both in-house and suppliers’ website performance.
WatchMouse Launches API-status.com (2010-01-20)
New Site Monitors and Measures Uptime of 26 Popular API and Cloud Services Websites; Report Reveals Amazon, Google and Yahoo Among the Best and Vimeo, foursquare and Yammer Among the Worst Performers
WatchMouse, a global industry leader in self-service website and application performance monitoring, announced the launch today of API-status.com, a new dedicated website for monitoring and measuring the real time availability and performance of the public APIs of 26 heavily trafficked, popular “cloud computing” mega web services including: Google Search, Google Maps, Bing, Facebook, Twitter, SalesForce, YouTube, Amazon, eBay, PayPal, Wikipedia and others.
API-status.com does a call and check for a valid result on each of the APIs, and if the result is wrong or is received after four seconds, it is noted as an error and unavailable. The percentage of availability or uptime is based on the number of errors reported; details on API-status.com include a seven-day history along with a 24-hour glance and performance indication by country.
"Nearly all websites nowadays include information from outside sources such as maps or social media feeds. It impacts millions of websites worldwide if these services and systems are slow or down and can invoke a global domino effect of breakages and slowness," states Mark Pors, CTO and co-founder of WatchMouse. "The four-second limit on the response time may seem strict, but it is actually a long time, especially when the (mash-up) sites need to do multiple API calls to present a complete page to the visitor."
According to a recent report produced by Forrester Research and Akamai, two seconds was revealed as the new threshold of acceptability for e-commerce web page response times.
30-Day Report Card and Methodology
WatchMouse monitored the availability of 26 API/cloud web services during the period of December 16, 2009 to January 16, 2010. The results found that Yammer API had the lowest availability with 96.06 percent uptime and Amazon, Google Maps, Google Search, last.fm, and Yahoo Maps with the highest availability with 100 percent uptime. In accordance with industry standards, availability of greater than or equal to 99.9 percent is regarded as "good" while anything below 99 percent is regarded as "poor" site uptime. The methodology for testing the sites includes one simple API call and check for a valid result. This typically means an authentication action for most APIs, including a login, followed by a search or listing action, plus a check of the expected result action. The expected result can immediately return as an error or if the expected result action is reported after four seconds, it is also logged as an error. These errors are used to create the percentage of availability or uptime for each of the sites. Each site is checked in real time using the WatchMouse Public Status Pages tool, which can be used to measure and report the availability of any public website. Companies use the tool, which is hosted on the Amazon platform to inform customers and report publicly on the status of their services.
Click here to read the full report of all 26 website services uptime or visit www.API-status.com for real time status and statistical data on each website.
About APIs
An application programming interface (API) is a set of data structures, protocols, routines and tools for accessing a web-based software application. The practice of publishing APIs allows web communities to create an open architecture for sharing content and data between communities and applications. Content that is created in one place can then be dynamically retreived, posted and/or updated in multiple locations on the Web.
About WatchMouse
Founded in 2002, WatchMouse is a global industry leader in self-service website and application performance monitoring. WatchMouse product tests the behavior and availability of websites, services and applications utilizing an infrastructure that includes 42 worldwide remote monitoring stations in 26 countries. Advanced remote monitoring helps eliminate website downtime, allows issues to be identified and resolved quickly and guarantees peace of mind that your website has been thoroughly and externally tested from the user’s perspective. WatchMouse’s web-based products are easily deployed and offer many features including: extensive reporting tools, root cause analysis, automated email and text/SMS alerts. WatchMouse supports Philips, ING, VeriSign and other leading global companies who depend on WatchMouse to provide independent confirmation of both in-house and suppliers’ website performance. WatchMouse is a privately held company headquartered in Utrecht, The Netherlands. Learn more at http://www.watchmouse.com.
