Site Performance Monitor

New Service: Monitoring the epicenter (DNS) of your online brands (2008-01-24)

Your domain name directs customers to a website where you represent your brand and all that it stands for but are you managing and regularly monitoring the domain name service (DNS) which translates your domain name and brings your customers to you? DNS consistency monitoring can help ensure your business does not lose customers to a slow or faulty DNS.

It is useless to have paid for an expensive and fully redundant web site server (park), if the DNS servers fail to respond, respond incorrectly, or inconsistently. Your DNS must be consistent and correct. Monitoring for DNS consistency is particularly important if you have online services relying on one or more domain names (and that is almost always the case). It doesn't matter if your DNS servers are maintained in-house or outsourced, you need to know if they are doing what they are supposed to do. WatchMouse's DNS consistency monitoring (now available in closed beta) checks your DNS systems and provides rapid notification of any unexpected DNS behaviour.

The WatchMouse's 'domain' type rule allows you to monitor the consistency of the behaviour of your DNS servers. It queries for a specified domain, performs a number of checks to test the health of your DNS servers and monitors for any difference in behaviour of your name servers. (If you also need to check that a domain name resolves to the correct IP address(es), you can use the 'dns' type rule which will be offered as part of the WatchMouse DNS consistency monitoring).

This new service will be available to all WatchMouse customers with a performance monitoring subscription (Webmaster and higher) and can be configured on the Monitoring Settings page. To set-up DNS consistency monitoring, simply enter the domain name (advanced settings are available).

Fancy participating in our closed beta test?

• Contact us to request participation in the beta.
• Collect all the domain names that are important to your business.
• Go to the Monitoring Settings page.
• Add a 'new rule' and select 'domain' from the type menu, for each of the domains you wish to monitor.
• Specify the other settings you would like for other rule types, hit 'save', and you're done!
• The results of the domain name monitoring appear in your logs, reports, and graphs instantly.

"Want to know the performance of your website?" (2006-11-29)

- WatchMouse launches Site Monitor for PC users –

Netherlands, November 29, 2006 - WatchMouse launches its free WatchMouse Site Monitor for Windows. This application provides PC users insight into the availability of their website(s) at all times. The Site Monitor can be downloaded for free at the WatchMouse website. Installing it only takes a minute.

The Site Monitor checks your company's site or your personal website at fixed intervals (5, 15, 30 or 60 minutes) from your own pc. When an error is found, or after 2 to 5 consecutive errors, you are alerted and the error is verified by all WatchMouse monitoring stations. Also, the availability of the site in the last 72 hours is shown in a performance chart.

The Site Monitor can be combined with a free WatchMouse account. This gives you the following extra benefits:

• The application can show you the monitoring results of all websites included in the account
• The monitoring is not only done from your own PC, but also from more than 20 WatchMouse checkpoints worldwide
• The application shows performance charts for any period in the Site Monitor
• In case of an alert the WatchMouse site is launched for more details
• Monitoring continues even when the PC is without an internet connection

In exchange for these extra benefits WatchMouse asks you to place a small uptime banner on the sites that are monitored.

The WatchMouse Site Monitor for Windows can be downloaded for free at http://www.watchmouse.com/windows/site_monitor.php Installing it only takes a minute.

WatchMouse expands Website Monitoring Infrastructure to 35 Global Monitoring Stations (2008-09-01)

In order to meet customer demand, WatchMouse is proud to announce the expansion of its global infrastructure with another eight monitoring stations being deployed over the past two months. The new stations are in: India, Israel, Japan, New Zealand, Russia, South Africa, Switzerland and the USA. WatchMouse now offers 25 monitoring stations in major European and North American cities, with a further 10 stations spread across Africa, the Middle East, South America and Oceania.

WatchMouse's extensive infrastructure provides the means to accurately monitor sites and web applications from the perspective of users based in different global locations. Such multi-point monitoring is imperative as site performance varies greatly depending on the location of the user (e.g. customers in the USA might quickly access a site, while for users in Germany, the same site has errors or a long load time). WatchMouse CTO, Mark Pors explains that "Even if your site works well from your headquarters, customers may still have trouble reaching it from different external locations. As a slow or faulty site can frustrate users, damage the reputation of a company and result in lost sales, it is essential to monitor from more than one point."

As the vast majority of businesses are aware of the need for global performance monitoring, WatchMouse was surprised to find global performance issues on the sites of some major international organizations, including the social networking site Facebook. In recent research WatchMouse found that facebook.com performs well in the USA but showed serious user issues from many other locations.

WatchMouse’s market leading infrastructure can help international organizations identify performance issues. Equally, WatchMouse supports clients who require performance monitoring within a particular region by allowing monitoring to be restricted to a sub-set of monitoring stations. This feature is useful for companies that only trade within a large country (e.g. USA) or region (e.g. Europe) but still require comprehensive monitoring within their area of operation.

About WatchMouse

WatchMouse provides global performance monitoring to thousands of customers in over 70 countries. In addition to a market leading infrastructure, WatchMouse offers automated alerting and an advanced user interface for complete self-management of all monitoring features and subscription details.

WatchMouse releases new Site Performance Monitoring Widget for Apple users (download widget) (2006-10-22)

WatchMouse releases 2.0 widget for dashboard, aimed at Internet site performance monitoring.

NETHERLANDS, 2006-10-23. By means of the widget Apple users can get direct insight into the performance of their own Internet site. The widget can be downloaded for free from the Apple website.

In 2002, WatchMouse (www.watchmouse.com) introduced a new concept for Internet site monitoring. By means of ongoing simulation of Internet visitors the performance of sites and servers is verified. If a site is not responding, an alert message is sent immediately through SMS, pager, Instant Messenger or e-mail. The sites are checked from over twenty monitoring stations worldwide. This is done 24 hours per day, seven days per week. The service is completely web based: customers don't have to install software, everything is 100% self-service, which keeps the costs low.

The three founders of WatchMouse, Niels Eijsbroek, Stan van de Burgt and Mark Pors are enormous Mac-fans with a total of twenty Macs in their possession. The monitoring widget is quite unique: it is a combination of a desktop and a hosted application. When the widgets detects a problem with the site it is checking, it alerts the user with a 'beep', followed by the launch of a web browser, which is directed to a web application on watchmouse.com. There the site is checked from over 20 different locations worldwide.

Worldwide monitoring

The new version (2.0.4) brings continuous performance monitoring, even when the Mac is not connected to the Internet, by connecting the widget to a WatchMouse account (free or paid). In October 2005, WatchMouse released the first version of this widget, which was downloaded over 10.000 times.

WatchMouse has made the widget available free of charge "because we have become addicted to it, ever since we started using the first beta version of the widget", says creative director Niels Eijsbroek. "We give the widget away for free mainly for the fun part. And of course it's also important to bring site performance monitoring to the attention of our fellow Apple-users."

The free WatchMouse site monitoring widget can be downloaded from the Apple website:

http://www.apple.com/downloads/dashboard/networking_security/watchmousesitemonitor.html

About WatchMouse

Companies can easily monitor their own Internet sites using WatchMouse's monitoring service. WatchMouse has been monitoring Internet sites and e-commerce applications for companies throughout the world since 2002. WatchMouse has thousands of customers in more than 70 countries. The services supplied by WatchMouse are available in nine languages, and analysis are performed from various locations and over numerous networks, using a world-wide monitoring network.

In 2005, WatchMouse was voted a Deloitte Rising Star in the Netherlands, as part of the Fast 50 awards; the list of the 50 fastest growing technology companies.

Further information can be found at: www.watchmouse.com

Online shops, speed and downtime, getting the facts. (2009-12-07)

These days your website plays an important role in informing potential customers, converting them into customers who want to do business with you, and possibly also conducting the transactions with these customers. In other words: Your business relies ever more on the digital economy, and increasingly on the transactional part of it, the online shop.

These online shops should obviously provide satisfactory performance. Here, both the speed at which they serve pages and their uptime are important. If potential customers cannot reach the online shop, or the online shop is too slow, they are less likely to do business with you now, and in the future. Studies have revealed that half of the people who experience downtime on a website go to its competitor. A majority of online shoppers say performance and uptime influences their choice of online shop.

The amount of revenue that is lost when your website or online shop does not behave properly is hard to quantify. If your website is slow your customers may select a distribution channel that is more costly for you, or they may go to your competitor. Even worse, they may complain about your company to other potential customers. All of this boils down to lost revenue.

A good website is up for at least 99.9% of the time, even though this still represents more than 8 hours in a full year. In a recent survey we found that many websites do not even achieve 99% availability, which corresponds to more than 3 days of downtime a year. As regards speed, if a web page does not load in less than 4 seconds, people start to leave the site, sometimes forever.

How do you make your online shop an efficient experience for your customers? The site must be designed with a strong focus on the customer task. The technology must be no more complex than is relevant. People get annoyed by slow loading Flash intros and complex and slow Flash-based navigation. Take a look at the Google home page; it is one of the fastest websites in the world. On the other hand, you can still use a video clip of a product, if that is relevant to the customer at a particular point in the transaction. You can also use advanced Web 2.0 technology if it makes the user interface more resilient and user-friendly. To experience this, look at Google maps using a dial-up internet connection. It is a really complex user interface, but everything possible has been done to create a positive user experience.

Technology is also important; make sure that you have good service level agreements with all your technology providers. You also want to stress test the site, to see what happens if a lot of people start using it simultaneously. Finally, you should independently monitor the site. When it is time to talk to your hosting company, IT department or website maintainer, it is very helpful to have hard data that reports on the speed and uptime of your online shop.

Peter van Eijk

dr Peter van Eijk is an independent management consultant associated with WatchMouse, the site monitoring experts www.watchmouse.com. He is experienced in setup, management and audits of digital infrastructures. His blog is "Peter's Griddle".

Website performance is the key to customer satisfaction (2007-06-27)

How often have you typed in the Google URL and received a page that will not load? I am willing to bet that this is a rare occurrence. Despite its busy traffic, Google is a textbook example of a web site that has almost perfect performance and therefore serves a great number of satisfied customers. The market share of the search engine is a resounding confirmation of this. You are assisted quickly, so you come back sooner. Research conducted by JupiterResearch has revealed that visitors to a site only have 4 seconds of patience. If the site has not been loaded by that time, they leave. Error messages also prompt potential customers to go to the competition.

Why do organisations still devote so little attention to the effective availability of their site? Performance is the key to satisfied customers. For many companies, their web site is the face of the organisation. Consumers and also business users of the Internet use the wealth of information on the web to compare purchasing options. It is of immeasurable importance that they are also actually able to find what they are looking for. If this is not possible at one company, competitors are straining at the leash to offer their services through a correctly functioning site.

Coming back to the praise that we had for Google, we see that the search engine has made significant investments in the availability of its web site. The page is run by several machines at various sites. If one crashes there are enough back-up servers that can take over the traffic flows to guarantee optimum performance. In addition, the search machine invests a great deal of time and money in the right hardware and people. Although the site has a difficult task – searching through an index of billions of documents – it is almost always available and loads fast.

The actual site is unspectacular in construction. This applies to the majority of sites with a high level of availability. Simple sites such as the news site NU.nl are almost always easy to access. Nevertheless, it is not only the layout of the site that determines how the web page performs. Too many photos, long symbols and frills make web sites slower to respond. The fact that the ‘back end’ of the site is not efficiently programmed also contributes to longer loading times. Frequent consultation of background databases is also detrimental to the speed of the page.

Where it often goes wrong is when different people are working on a site, thereby disturbing the links between the various elements. The different parts of the site will work correctly, but the site as a whole will fail to perform. This means long waiting times for people who want to use the services of a company.

Service providers at the upper end of the market are becoming increasingly aware of this. The contracts that they use frequently include a service level agreement (SLA) for the part for which they are responsible. Nevertheless, they regularly make mistakes due to the fact that the promised performance is not subsequently verified (by an independent party). Although it is now essentially part of the contract, there is insufficient actual verification. Ideally, web site performance should become a permanent component of a contract. In addition, clear internal agreements must be made on who has final responsibility for the efficient loading and availability of a site.

Regular testing is also essential for the facilitation of good availability. This will prevent a great deal of errors, keeping the site up and running at crucial times. The storm that blew over the Netherlands at the end of January was a good opportunity to see which sites were prepared for extreme loads and which were not. The site of the Dutch weather institute, KNMI, was almost unreachable, while some logical thought could have protected them from this eventuality. If you know that a major storm is heading towards the country you can be sure that people will search for information on the weather and roads on the Internet. Sites such as those of KLM and Schiphol were also unreachable, while the specially created site Crisis.nl, which had been kept as simple as possible, was able to serve a large number of people.

Including ‘stress tests’ in a SLA or conducting them regularly in-house is therefore to be recommended. Companies can easily take control by ensuring that their service provider executes this type of test or by putting their own site under pressure. This is the best method of checking whether your web site can handle a sudden increase in visitor numbers. It is also good to know whether the servers on which your site is running actually ensure that your page is always available and loads correctly. For companies, it is crucial to see when they are off air. This can save them a large amount of money every year and will also reduce the number of irritated visitors to the site. This is how you keep customers satisfied and keep the company running.

Mark Pors
Chief Technology Officer at WatchMouse

WatchMouse provides site performance monitoring and stress test services

Euro 2008 losers are actually web site winners. (2010-01-13)

France may have left Euro 2008 with its tail between its legs after a humiliating defeat by Italy, but the country still topped the league when it came to having the best sporting web site. For what little consolation that brings.

WatchMouse, a website performance monitoring outfit, carried out its own nailbiting tournament to find the Euro 2008 nation with the best sport website by fashioning an index which takes into account three parameters; errors, speed (load time) and availability.

WatchMouse and Badboy Software Announce Partnership (2010-01-14)

WatchMouse is pleased to announce a partnership with Australia's Badboy Software. The partnership combines the immensely popular Badboy scripting tool with WatchMouse's market leading website performance monitoring, enabling customers to record complex transaction scripts and run them using a global infrastructure.